Which of the Following Statements Regarding the Use of Photos

question 3

Multiple Choice

Which of the following statements regarding the use of photos in the body of a marketing plan is most accurate?

• A)Photos should always appear in black and white or they lose their effectiveness.
• B)Photos should always appear in color,regardless of the additional cost,since the overall effect is more professional that simply black and white images.
• C)Photos should include a brief caption that ties them to the text and highlights the reason for being included.
• D)If a photo is important enough to be included in the body of a marketing plan,it should require no further information.
• E)Photos should never take up more than ⅛ of the page if they are used in the body of a marketing plan rather than in an appendix.

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Definitions:

Pre-Editing Phase

The initial stage in editing or content creation where material is prepared, adjusted, or organized before the main or final editing process begins.

Decision-Critical Criteria

Key factors or standards considered essential in making a decision or judgment on an issue or option.

Dominance Structuring

The process of organizing or arranging elements, often in a hierarchical manner, to establish or maintain a dominant position.

Elimination By Aspect

A decision-making process where alternatives are systematically rejected based on the absence or presence of certain attributes.