There Are No Magic One-Size-Fits-All Guidelines for Writing Successful Marketing

question 52

Multiple Choice

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. Which writing and style guideline below still generally applies?

• A)Use A-level and B-level headings under the numbered section headings.
• B)Do not use a business plan unless you plan to borrow at least $100,000.
• C)Include as attachment the résumés for all key players in your management team.
• D)To save paper, send the plan in digital (Adobe Acrobat PDF) format to all potential investors.
• E)Use different color fonts or paper to represent different sections of your plan.

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Definitions:

Gender and Helping

The study of how gender influences the willingness and manner in which people help others.

Shared Experience

An event or activity that is experienced collectively by a group of people, creating a common bond or understanding.

Ease of Escaping

The perceived or actual simplicity with which one can exit or remove oneself from a situation, environment, or obligation.

Identification

The process whereby an individual aligns themselves with certain groups, ideals, or personalities in the development of their own identity.