To Help Buyers See the Many Different Uses for Howlin

question 51

Multiple Choice

To help buyers see the many different uses for Howlin' Coyote Chili,Paradise Kitchens,Inc.

• A)sponsored a recipe contest with the first prize being a trip for two to Mexico.
• B)offered recipes on the inside of the packages,at in-store demonstrations,and on coupons.
• C)used a "buy-one-get-one-free" sales promotion tactic.
• D)televised a series of short but informative commercials on The Food Network cable TV channel.
• E)published small full-color illustrated pamphlets as buyer incentives to its wholesalers.

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