There Is No Single Generic Marketing Plan That Can Apply

question 14

Multiple Choice

There is no single generic marketing plan that can apply to all organizations or all institutions. Rather, the specific format for a marketing plan for an organization depends on the following: the target audience and purpose, the kind and complexity of the organization, and

• A)the financial investment needed.
• B)the time frame.
• C)available resources.
• D)the industry.
• E)the competition.

---

Definitions:

Pester Power

The influence children have over their parents' buying decisions, often achieved by nagging or pleading.

Grocery Store

A retail store that primarily sells food, both fresh and packaged, along with various household goods.

Beg

To ask for something earnestly or humbly, often due to a lack of resources or as a last resort.

Abstract Reasoning

Abstract reasoning involves the ability to think about objects, principles, and ideas that are not physically present.