Elements in a Marketing Plan Depend on Who the Audience

question 70

Multiple Choice

Elements in a marketing plan depend on who the audience is and what the purpose is. For example, the marketing plan for an external audience would

• A) give a broad general overview.
• B) function as a sales document.
• C) be more informally written.
• D) be directed to the people who would be affected by it.
• E) be directed to the people who must implement the plan.

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Definitions:

Stable

A condition or situation that is not easily changed or likely to move or fail, maintaining equilibrium or consistency over time.

Émile Durkheim

A French sociologist, one of the founding figures of sociology, known for his studies on social cohesion and the functionalism perspective.

Social Groups

Collections of individuals who interact and share similar characteristics and a sense of unity.

Bureaucratic Rationalization

The process of creating an efficient organization through the rational design and organization of human activity, often associated with increased specialization and standardization of tasks.