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Brand Scorecard
A strategic management tool used to monitor, measure, and manage a brand's performance against predetermined goals or benchmarks.
Brand Coolness
The perception of a brand being trendy, favorable, and appealing to its target demographic, often associated with cultural relevance.
Brand Relevance
Describes the degree to which a brand or product meets the needs and desires of its targeted consumers, influencing their purchase decisions.
Signalling Value
The information that a product, service, or action conveys to others, often used in marketing to indicate quality, status, or other desirable attributes.
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