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The MOST IMPORTANT REASON why Robert Morse, the attending physician for Karen Quinlan, changed his mind in 1975 about letting Karen die was that:
Ad-equivalency Value
A metric used in public relations and advertising to quantify the worth of media coverage or publicity by comparing it to the cost of equivalent paid advertising space or time.
Momentum Effect
The tendency of an asset to continue moving in its current direction, whether up or down, in the financial market.
Impression
A metric used in digital marketing to represent the number of times an advertisement or social media post is displayed, regardless of whether it was clicked or not.
Norm
A standard or pattern of social behavior that is typical or expected within a particular group or culture.
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