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To evaluate the potential impact of introducing the hybrid Prius auto into the U.S. market, Toyota Motor Corporation would use:
Deviance
refers to behaviors or actions that violate societal norms and expectations, which can range from minor breaches to major offenses.
Conflict Theory
A sociological perspective that views social life as a competition and conflict between groups for limited resources.
Deviance
Behaviors or actions that violate societal norms, and which may attract social disapproval or sanction.
Power
The power to control or shape the actions of others and steer the direction of events.
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