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The total revenue graph consistent with Table 8.1 is:
Reverse Innovation
An innovation seen first, or likely to be used first, in the developing world before spreading to industrialized nations.
Outsourced
The act of hiring external organizations or individuals to perform tasks, handle operations, or provide services that are either difficult to manage or are outside of the business's core competencies.
Sustainable Business
An enterprise that operates in a way that preserves or enhances economic opportunity, environmental health, and social equity for current and future generations.
Well-being
A state of comfort, health, or happiness.
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