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According to contingency theory, an organization's design should ensure that all the functions in the organization use the same organizational structure.
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Recently viewed items refer to a digital feature that tracks and displays products a customer has looked at in the past, enhancing the online shopping experience.
Entice
To attract or tempt someone into doing something or engaging in some activity by offering potential benefit or pleasure.
Perceived Benefit
The personal value or advantage that consumers believe they will receive from using a product or service.
Universal Set
Includes all possible choices for a product category.
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