Artists and Writers in Hallmark Are Organized Around Categories of Greeting

question 100

Multiple Choice

Artists and writers in Hallmark are organized around categories of greeting cards such as Mother's Day cards and Christmas cards. Which of the following types of organizational structures is being used by Hallmark?

• A) geographic structure
• B) functional structure
• C) product team structure
• D) transactional structure

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Definitions:

Deregulation

The reduction or elimination of government power in a particular industry, usually intended to increase competition and efficiency.

Technology Improvements

Refinements or advancements in technology that result in better performance, efficiency, or effectiveness of devices, systems, or processes.

National Borders

Geographical boundaries established by countries to define their territorial limits and control over space, subject to political and legal agreements.

Intellectual Capital

The intangible value of a business, generated from the company's human knowledge, relationships, systems, and proprietary information.