Because Controlling the Production of Many Different Foods Within the Same

question 39

Multiple Choice

Because controlling the production of many different foods within the same manufacturing unit proved to be difficult and resulted in increasing costs, a packaged food manufacturer created separate product divisions that make frozen vegetables, frozen entrees, canned soups, and baked goods. This design decision will ________ within the organization.

• A) decrease horizontal differentiation
• B) increase vertical differentiation
• C) increase horizontal differentiation
• D) decrease vertical differentiation

---

Definitions:

Food as Expression

How food is used to convey personal or cultural identity, communicate status, or celebrate traditions and occasions.

Experience

The knowledge or skill acquired by a period of practical involvement in an activity, work, or study.

Think Outside the Bun

A marketing slogan urging to innovate or think creatively, famously used by Taco Bell to differentiate their offerings.

Millennials

Individuals born approximately between 1981 and 1996, recognized for being digital natives and influencing social and economic changes.