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The Winston Tobacco Company feels that it is faced with the following segmented demand function for its cigarettes:
where Q is the number of cartons sold and P is the price per carton.
(a) Why is such a segmented demand function likely to exist? What type of industry structure is indicated by this relationship?
(b) Determine Winston's marginal revenue function.
(c) Given that Winston's total cost function (including a "normal" return to the owners) is
TC1 = 80 + 2.6Q + .05Q2
determine Winston's profit maximizing price and output level.
(d) Given that Winston's total cost function increases to
TC2 = 90 + 3.4Q + .05Q2
what is their profit maximizing price and output level?
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