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In most markets, each consumer
Ethnomethodology
A sociological perspective focusing on how people make sense of their everyday world through the social practices they engage in.
Trivial Matters
Issues or subjects that are of little importance or significance.
Macro-Level Sociology
The study of large-scale social processes and structures, examining how broad social forces shape collective human behavior.
Ethnomethodological Analysis
A sociological method that examines how people use everyday verbal and non-verbal cues to construct a shared social reality.
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