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If a firm with a 20 percent market share merges with a firm with 5 percent of the market, by how much will the Herfindahl index change? The other firms have 40 percent, 15 percent, 10 percent, and 10 percent shares.
Mobile Revolution
The significant shift in society and business practices resulting from the widespread adoption of smartphones and mobile internet access.
Interpersonal Communication
The process of exchanging information, feelings, and meanings between two or more people through verbal and/or non-verbal methods.
Radical Connectivity
The extensive or extreme level of interconnection and accessibility between people, devices, and systems enabled by technology.
Gamification
The application of game-design elements and principles in non-game contexts to enhance engagement, motivation, and participation.
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