Selecting Which Segments of a Population of Customers to Serve

question 14

Short Answer

Selecting which segments of a population of customers to serve is called ________.
market segmentation
positioning
customization
target marketing
choosing a value proposition

---

Definitions:

Income Statement

A financial statement that reports a company's financial performance over a specific accounting period, detailing revenues, expenses, and profits or losses.

Macro-aging Schedule

A method used in accounting to categorize accounts receivable or payables based on the length of time they have been outstanding.

Accounts Receivable

Money owed to a business by its customers for goods or services that have been delivered but not yet paid for.

Average Collection Period

The average number of days it takes for a company to receive payments owed by its customers for sales on credit.