Which of the Following Is Determined by a Customer's Personal

question 13

Short Answer

Which of the following is determined by a customer's personal evaluation of the benefits and costs of a market offering relative to those of competing offers?
customer-perceived value
customer satisfaction
customer-perceived performance
customer relationship management
market segmentation

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Definitions:

Unpredictable

not able to be predicted or foreseen, often because of constant changes or lacking a pattern.

Variable-Interval

A timetable for reinforcement where the time intervals between receiving reinforcement vary around a certain average but are unpredictable.

Reinforcement

A principle in behavioral psychology where an outcome or consequence of a behavior increases the likelihood of that behavior occurring again in the future.

Decreases

A reduction in size, quantity, or degree.