Frequent Flyer Programs Offered by Airlines Are an Example of a ________

question 92

Short Answer

Frequent flyer programs offered by airlines are an example of a ________.
frequency marketing program
basic customer relationship
club marketing program
consumer-generated marketing program
structural benefit provided for top customers

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Definitions:

Economies Of Scale

Situation in which output can be doubled for less than a doubling of cost.

Increasing Returns

A situation where the addition of more units of input results in a more-than-proportional increase in output.

Competitive Market

A market structure characterized by many buyers and sellers, such that no single party can dictate the market price.

Long-Run Cost

The total cost of production when all inputs, including both fixed and variable costs, are considered fully adjustable.