The Marketing World Is Embracing ________ Because Consumers Can Wield

question 87

Short Answer

The marketing world is embracing ________ because consumers can wield greater power and control in the marketplace through communication technologies.
partner relationship management
supply chain management
customer-managed relationships
market segmentation
target marketing

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Definitions:

Bailout Package

Financial support provided, typically by a government, to prevent the bankruptcy of a failing business, industry, or financial system.

Treasury Department

A sector of government responsible for managing government revenue, producing currency, and implementing fiscal policy.

Federal Reserve System

The central banking system of the United States, responsible for nation's monetary policy by regulating the supply of money and interest rates.

National Security Archive

A non-profit organization that collects and publishes declassified documents obtained through the Freedom of Information Act, focusing on national security topics.