The Authors of Your Text Classify Customers into Four Relationship

question 12

Short Answer

The authors of your text classify customers into four relationship groups, according to the customers' profitability and projected loyalty.________ are the customers with the highest profit potential and strong loyalty.
Barnacles
Strangers
Butterflies
True friends
Big fish

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Definitions:

Federal Agency

Units of the government responsible for the oversight and administration of specific functions, such as the Environmental Protection Agency or the Federal Bureau of Investigation.

Budget

A financial plan outlining expected revenues and expenditures for a specific period, used by individuals, businesses, and governments.

Political Appointee

An individual who has been selected for a governmental position, typically within the executive branch, based on their political affiliation or connections, rather than a career civil servant.

Civil Servant

A person employed in the public sector on behalf of a government department or agency.