Afia, a Team Leader in Charge of Customer Relationship Management

question 63

Short Answer

Afia, a team leader in charge of customer relationship management, is planning strategies for improving the profitability of her firm's least profitable but loyal customers.She is also examining methods for "firing" customers in this group who cannot be made profitable.To which of the following customer relationship groups do these customers belong?
butterflies
true friends
strangers
barnacles
short-term customers

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Definitions:

Direct Contact

involves interaction between individuals or entities without intermediaries, allowing for immediate communication or exchange.

Communication

The process of exchanging information and ideas between individuals or entities, often involving speaking, writing, or using other mediums.

Legitimate Power

The authority derived from a formal position or role in an organization, which allows someone to influence others.

Supplier

A supplier is an entity that provides goods or services to another organization, playing a crucial role in the supply chain by influencing product quality, costing, and availability.