Examlex
Which of the following reflects the marketing concept philosophy?
"We don't have a marketing department, we have a customer department."
"We're in the business of making and selling superior products."
"We build them so you can buy them."
"When it's profits versus customers' needs, profits will always win out."
"You won't find a better deal anywhere."
Face Amount
The nominal or dollar value printed on a financial instrument, such as a bond or insurance policy.
Specified Rate
A predetermined interest rate detailed in a financial agreement or instrument.
Liquidity Risk Premium
An additional return that investors demand for holding securities with low liquidity, compensating for the cost associated with the inability to quickly sell the asset.
Corporate Bond
A corporate bond is a debt security issued by a corporation to raise funding, which promises to pay back the principal along with interest at a specified maturity date.
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