When Amazon Began Delivering Books Directly to Customers Through Delivery

question 86

Short Answer

When Amazon began delivering Books directly to customers through delivery instead of using a brick-and-mortar system, Amazon was following the trend of ________.
indirect marketing
disintermediation
a franchise system
exclusive distribution
selective distribution

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Definitions:

Free Advertising

Marketing exposure a company gains without incurring any direct expense, often through word-of-mouth or viral content.

Household Wealth

The net value of all assets owned by members of a household, including property, investments, and cash, minus liabilities.

Price Level

The mean price point of all goods and services within the economic framework.

Disposable Income

After-tax financial resources available to households for the purposes of saving and spending.