From the Economic System's Point of View, the Role of Marketing

question 115

Short Answer

From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.
channel members
distributors
consumers
manufacturers
marketers

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Definitions:

GAAP

Generally Accepted Accounting Principles; the standard framework of guidelines for financial accounting.

Standard-Setting

The process of establishing norms or regulations that dictate the quality and safety of products, services, or systems within an industry.

Political Considerations

These refer to the impact that politics and government policy can have on economic issues, investments, and the overall business environment.

Economic Performance Approach

An accounting method where income and expenses are recorded when the service is provided or consumed, rather than when payment is made.