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A master test plan is developed during:
Prestige Pricing
A pricing tactic that involves pricing a product higher than competitors to signal that it is of higher quality.
Superior Quality
Refers to the highest standard of product or service performance that significantly exceeds the requirements and expectations of customers.
Odd Pricing
A pricing strategy that sets prices just below round numbers (e.g., $19.99 instead of $20) to psychologically appeal to consumers by seeming lower.
Global Pricing
The strategy of setting prices for products or services on a global scale, taking into account various international market factors.
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