Providing Internet Content to Users Based Upon Knowledge of That

question 33

Multiple Choice

Providing Internet content to users based upon knowledge of that customer best describes:

• A)micromarketing
• B)personalization
• C)customization
• D)profiling

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Definitions:

Weak Superego

A term from psychoanalytic theory describing a poorly developed superego, leading to difficulty in controlling impulses and adhering to societal norms.

Projection

A defense mechanism in psychology where individuals attribute their own unacceptable thoughts, feelings, or motives to another person.

Genital Stage

The final stage of Freud's psychosexual development, beginning in puberty, where the focus of libido is on mature sexual interests.

Interested

Having an attention or curiosity to learn more about something or to be engaged in a particular activity or subject.