Which of the Following Is a Factor in the Changes

question 141

Essay

Which of the following is a factor in the changes occurring in today's marketing communications?
Mass markets have consolidated, and marketers are shifting towards mass marketing.
Improvements in communication technologies are changing how companies and customers communicate with each other.
Companies sometimes invest millions of dollars in the mass media.
Mass media no longer capture the majority of promotional budgets.
Consumers tend to make rash decision based on impulse.

---

Definitions:

Consignee's Ending Inventory

The value of goods that are still on consignment at the end of an accounting period, not yet sold by the consignee.

Specific Identification

An inventory costing method where the cost of each specific item in inventory is identified and assigned to the sold units.

Individually Identifiable

Characteristics of an asset or an entity that can be distinctly identified, isolated, and valued separately from other assets or entities.

Cost of Goods Available

Cost of goods available refers to the total cost of inventory that a company has to sell at the beginning of an accounting period, including purchases made during the period.