________ Is a Measure of the Percentage of People in the Target

question 22

Short Answer

________ is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time.
Reach
Qualitative value
Impact
Premium
Frequency

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Definitions:

John Locke

A 17th-century English philosopher known for his work on political philosophy and epistemology, emphasizing natural rights and the social contract.

Jean-Jacques Rousseau

An 18th-century philosopher, writer, and composer, known for his influential works on education, political philosophy, and the social contract.

Jean Piaget

A pivotal figure in developmental psychology who introduced the concept that children progress through a series of cognitive developmental stages.

Hypotheses

Possible explanations for phenomena, used to predict the outcome of research.