After Creating Message Strategy Statements, the Advertiser Must Develop A(n)

question 130

Short Answer

After creating message strategy statements, the advertiser must develop a(n) ________ that will bring the message strategy to life in a distinctive and memorable way.
creative concept
customer strategy
customer benefit
execution style
media vehicle

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Definitions:

Height Control Valve

A simple lever-actuated valve used on an air suspension system to automatically maintain chassis ride height at a preset dimension; provides the suspension with its adaptive capability. Also known as a leveling valve.

Insufficient Torque

A condition where the applied torque is not enough to overcome the load or resistance.

Centerbolt

The bolt used to clamp a multileaf spring pack together and load it under tension to help define its self-dampening characteristics. Self-dampening is created by interleaf friction.