Examlex
Which of the following is necessary for direct marketing to be effective?
an online presence
a good customer database
a well-trained sales force
inbound telephone marketing
use of new digital direct marketing technologies
Average Total Costs
The total cost of production (fixed plus variable costs) divided by the total quantity of output, indicating the cost per unit of output.
Variable Costs
Costs that change in proportion to the level of output or activity.
Fixed Costs
Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance.
Economic Profits
Profits exceeding the total opportunity costs of a business, indicating it is outperforming its next best alternative.
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