Examlex
Apple recently ran ads featuring real people who had switched from Microsoft Windows-based PCs to Macs.When companies use people, actors, or sports celebrities as product endorsers, what kind of execution style is being used?
musical
testimonial evidence
scientific evidence
lifestyle
fantasy
Role Playing
A technique in therapy and training settings where individuals act out roles to explore particular behaviors, attitudes, or social strategies.
Central Route Persuasion
A method of persuasion that involves high elaboration, where individuals pay close attention to arguments and are influenced by the strength and quality of those arguments.
Situational Dispositions
The tendency of individuals to behave in certain ways due to the influence of specific situational factors.
Milgram's Experiment
A series of social psychology experiments conducted by Stanley Milgram, which measured the willingness of participants to obey an authority figure who instructed them to perform acts conflicting with their personal conscience.
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