Examlex
Which of the following is necessary for direct marketing to be effective?
an online presence
a good customer database
a well-trained sales force
inbound telephone marketing
use of new digital direct marketing technologies
Initial Public Offering
The first sale of a company's shares to the public, marking a private company's transition to a public company.
Accredited Investor Exemption
A regulatory exemption allowing certain qualified investors to participate in investments not available to the general public.
Takeover Bid
An attempt by a competitor to obtain a controlling interest in a corporation.
Board of Directors
A group of elected or appointed members who jointly oversee the activities and governance of an organization or company.
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