A Comprehensive Database Is a Tremendous Tool for the Direct

question 13

Short Answer

A comprehensive database is a tremendous tool for the direct marketer.It should contain geographic, demographic, psychographic, and ________ data.
ethical
cultural
medical
behavioural
sociological

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Definitions:

Operant Response Rates

The rate at which an organism performs a behavior that is reinforced by a consequence in a given period, used in operant conditioning research.

Personal Freedom

The liberty of individuals to pursue their own interests and choices without undue interference or restriction from societal norms or government.

Pleasure-Seeking Tendencies

The inclination towards behaviors or activities that provide immediate gratification or enjoyment.

Cultural Background

The environment, traditions, social and legal systems, and heritage shared by a group of people.