Which of the Following Purposes Is a Common Use of a Direct

question 5

Short Answer

Which of the following purposes is a common use of a direct marketing database?
identifying prospective competition
generating sales leads
profiling competition
socializing with competitors
building long-term seller relationships

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Definitions:

Evidence

Information or facts that are used to support the validity of a statement, theory, or finding.

Infrastructure

The resources (people, technology, products, suppliers, partners, facilities, cash, etc.) that an entrepreneur must have in order to deliver the Customer Value Proposition (CVP).

Financial Viability

Defines the revenue and cost structures a business needs to meet its operating expenses and financial obligations.

Facilities

Physical locations and structures that are designed to support and conduct various types of activities, such as sports, education, or business operations.