How Does a Company's Effective Use of a Customer Database

question 140

Essay

How does a company's effective use of a customer database benefit consumers?
Companies make name-brand products and images readily available to customers.
Companies match customer needs and interests with products and services.
Customers receive better prices on products and services that they need.
Customers receive faster and more reliable service from companies.
Customers receive instant credit from more companies.

Understand the principles governing torts related to property, including trespass and conversion.

Analyze the legal responsibilities and liabilities that arise in employment and reference-related torts.

Understand the concept of injurious falsehood and its impact on businesses.

Comprehend the legal boundaries of marketing practices and the tort of passing-off.

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Definitions:

American President

The head of state and head of government of the United States, elected to a four-year term, serving as the executive branch's leader.

Plessy V. Ferguson

A landmark 1896 U.S. Supreme Court decision that upheld state laws requiring racial segregation in public facilities under the doctrine "separate but equal."

Separate-But-Equal

A legal doctrine that justified and permitted racial segregation, claiming equality in separate facilities for black and white Americans.

Supreme Court

The highest judicial body in a country or state, typically having the ultimate authority in legal disputes and constitutional matters.