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Why are people reached by direct mail better prospects for a company than those reached by mass media such as television or magazines?
Dependency Theory
A theoretical perspective that criticizes the global economic system as perpetuating inequality between developing and developed nations.
World Systems
A socio-economic model that emphasizes the world-economy as a complex system structured by political and economic relations that extend across global territories and peoples.
Modernization Theory
A theory suggesting that traditional societies will develop economically as they adopt more modern practices and technologies.
Global Village
A term coined to describe a world in which communication technology has virtually eliminated geographical distances, making the world more interconnected.
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