Which of the Following Statements Does Not Describe Direct Mail

question 130

Short Answer

Which of the following statements does not describe direct mail marketing?
a highly selective database of customer information is needed
mail sent out which includes samples and DVDs
well-suited for one-to-one communication
impersonal but flexible
permits high levels of targeting a particular audience

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Definitions:

Demand Is Elastic

A condition where the quantity demanded of a good or service is sensitive to changes in its price, illustrating a greater than proportional response.

Total Revenue

The total amount of money generated by the sale of goods or services before any costs are subtracted.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a given price level in a given time period.

Total Revenue

The total amount of money generated by the sale of goods or services before any expenses are subtracted.