According to Your Textbook, What Is the Most Likely Future

question 23

Essay

According to your textbook, what is the most likely future for online marketing?
Online marketing will replace magazines, newspapers, and eventually stores as sources for information and buying.
The growth of online marketing will continue but at a much slower pace.
The use of online marketing will decline until its effectiveness can be better measured.
Online marketing will remain an important approach in an integrated marketing mix.
Online social networking will become the primary type of online marketing.

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Definitions:

Operating Department Y

A specific division within an organization that is focused on core operational tasks related to producing goods or services.

Step-Down Method

A cost-allocation method used in cost accounting to allocate costs of departments to products or services.

Administration Department

The division within an organization responsible for overseeing general operations and administrative tasks.

Facilities Department

A department within an organization responsible for the management and maintenance of buildings, grounds, and other physical infrastructures to support operational needs.