Examlex
Which of the following statements does not describe direct mail marketing?
a highly selective database of customer information is needed
mail sent out which includes samples and DVDs
well-suited for one-to-one communication
impersonal but flexible
permits high levels of targeting a particular audience
Reciprocal Determinism
A theory in psychology proposed by Albert Bandura that posits an individual's behavior is both influenced by and influences their personal factors and the environment.
External Locus
A belief system where individuals perceive the outcomes of their actions as being controlled by external forces or fate rather than their own efforts.
False Consensus
A cognitive bias where individuals overestimate how much others share their beliefs, values, or behaviors.
Spotlight Effect
The spotlight effect is the belief that others observe us more closely than they actually do, overestimating the extent to which our actions and appearance are noted by others.
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