Examlex
Which of the following is a challenge of marketing through online social networks?
Existing networks are resistant to direct advertising.
Users may resent an intrusive marketing message.
It is hard to measure how frequently networks are used and by how many participants.
Most existing networks are already controlled by major corporations.
Fewer consumers are using large online social networks such as Facebook and Twitter.
Primary Reinforcer
A stimulus that satisfies a basic physiological need and is inherently rewarding without the need for learning.
Conditioned Reinforcer
A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, acquires the ability to produce a learned response.
Partial Reinforcement
A conditioning schedule in which a behavior is reinforced only some of the time, leading to a more resistant response to extinction.
Continuous Reinforcement
A method of learning where a desired behavior is reinforced each time it is displayed.
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