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Why Might the Follow-Up Be Considered the Most Critical Step

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Why might the follow-up be considered the most critical step of the sales process?


Definitions:

Silent Customer

A term for a customer who experiences dissatisfaction with a service or product but does not voice their complaints to the provider.

Silent Customer

A consumer who does not vocally express dissatisfaction with a service or product, often providing little feedback that businesses can act on.

Attitude

A consistent pattern of thoughts or emotions regarding a person or thing, usually manifested in how one acts.

Internal Customers

Employees or departments within an organization that serve other employees or departments, treating them as customers to fulfill their internal needs and demands.

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