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At what point in the project should you identify the alternative solutions?
Firm Generated Content
Content created and published by a company or organization to engage consumers, promote its brand, or convey its marketing messages.
User Generated Content
Content created and shared by consumers or users of a platform, rather than by brands or official publishers, often reflecting authenticity.
Real-Time Marketing
Marketing practices that involve responding quickly to current events or audience interactions, leveraging trends and immediate feedback.
Message Internalization
The process by which an individual integrates and accepts communicated information into their own belief system.
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