Examlex
The scope of information systems is concerned with the entire company.
National
Pertaining to or characteristic of a whole nation or country, as opposed to local or regional characteristics.
Market Segmentation
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing strategies.
Social Networking Sites
Platforms that allow users to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds, or real-life connections.
Traditional Segmenting Techniques
Classic methods used in marketing to divide the market into groups based on characteristics like demographics, psychographics, geography, and behavior.
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