________ Is the Process of Developing and Maintaining a Strategic

question 26

Short Answer

________ is the process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities.
Strategic planning
Annual market planning
Short-term planning
Long-range planning
Advertising

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Definitions:

Unused Capacity

The portion of a company's resources or assets that remains unutilized or underutilized, not contributing to production or output.

Return on Investment

A measure of the financial gain or loss on an investment relative to the amount of money invested, expressed as a percentage.

Residual Income

The income that an individual or business has after all personal debts and expenses, including the cost of capital, have been paid.

Investment Center

A division within a corporation that directly contributes to the company's profit through its investments and capital management.