Marketing Information from Which Type of Database Usually Can Be

question 85

Short Answer

Marketing information from which type of database usually can be accessed more quickly and cheaply than other information sources?
external
LexisNexis
DataStar
internal
ProQuest

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Definitions:

Balance Sheet

A statement presenting a company’s financial standing, including details on assets, liabilities, and equity held by shareholders, at a particular point in time.

Total Assets

Total assets represent the sum of all resources owned by a company, valued in monetary terms, and listed on its balance sheet, including both current and non-current assets.

Liabilities

Financial obligations that a company owes to outside parties, including loans, accounts payable, mortgages, and other debts.

Retained Earnings

The portion of a company's profits that is saved or retained rather than distributed to shareholders as dividends.