Starbucks Has Introduced a Debit Card That Lets Customers Prepay

question 4

Short Answer

Starbucks has introduced a debit card that lets customers prepay for coffee and snacks.This effort by Starbucks management is an example of ________.
market development
product development
diversification
market penetration
product adaptation

Understand habitual decision-making behavior and strategies marketers use to cultivate and maintain loyalty.

Understand the concept of research validity and reliability, and distinguish between different types of validity (face, criterion, construct).

Comprehend various research methods and their categorization (e.g., field studies, field experiments, content analysis, participant observation).

Grasp the definition of a research population and sampling techniques, including the importance of sampling for generalization of results.

---

Definitions:

Willingness To Pay

The maximum amount an individual is prepared to spend for a good or service, reflecting the value they place on it.

Communications Network

A system of interconnected computers, telephones, or other devices that enables the exchange of data and information.

Consumer Type

Consumer type refers to the categorization of consumers based on their preferences, behaviors, and economic characteristics.

User-Friendly Textbook

A textbook designed with special consideration for ease of understanding, readability, and accessibility to facilitate learning.