Examlex
________ involves evaluating each market segment's attractiveness and selecting one or more segments to enter.
Market segmentation
Product differentiation
Market targeting
Market mixing
Positioning
Ingratiation
A social influence strategy involving deliberate efforts to win over someone by flattering or pleasing them.
Compliance
The act of conforming to a request or demand, often from an authority figure or peer.
Heuristic-Systematic
Referring to a model of information processing that includes a heuristic, or shortcut, method and a systematic, or detailed, method for decision making.
Elaboration-Likelihood
A model of persuasion that posits there are two primary cognitive processing paths—central and peripheral—that influence the likelihood of message-induced attitude change.
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