The Text Suggests That Instead of Thinking of Selling Products

question 82

Short Answer

The text suggests that instead of thinking of selling products, marketers would be wise to take the customer's view and think of ________.
providing convenience
offering solutions to problems
initiating two-way communication
offering discounts
connecting services and products

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Definitions:

Equipment

Tangible property used in the operation of a business that is not intended for sale, typically having a useful life longer than one year.

Credit Side

The right side of a financial ledger, where increases in liabilities, equity, and revenue, and decreases in assets and expenses are recorded.

Chart Of Accounts

A numbering system of accounts that lists the account titles and account numbers to be used by a company.

Account Balance

The difference between the debits and credits recorded in an account, representing the net value at a point in time.