Memories R Us Specializes in Serving Market Segments That Major

question 29

Short Answer

Memories R Us specializes in serving market segments that major competitors overlook and ignore.Which of the following best describes Memories R Us'?
market follower
marketer challenger
market seeker
market nicher
full market coverer

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Definitions:

Efficient Use

The practice of using resources in a way that maximizes productivity while minimizing waste.

Objectives

Specific, measurable goals that are aimed to be achieved within a certain timeframe.

Strategy Plan

A comprehensive plan that outlines an organization's direction, objectives, and the actions required to achieve these objectives.

Corporate Culture

The collective values, beliefs, attitudes, and behaviors that characterize an organization and influence its members.