Why Are Many Marketers Today Using Customer- Centered Measures of Marketing

question 18

Essay

Why are many marketers today using customer- centered measures of marketing ROI?

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Definitions:

Amortize

The process of spreading the cost of an intangible asset over its useful life or a debt over a specified period of time for accounting and tax purposes.

Deplete

Deplete means to use up or exhaust the supply or reserves of a natural resource, often associated with mining, oil extraction, and logging operations.

Cash Expenditures

Payments by cash or cash equivalents to acquire goods, services, or assets.

FOB Destination

A shipping term indicating that the seller bears the transport costs and retains ownership until the goods reach the buyer's location.